HC Press

HC Tourism: Press Collaborations

Throughout each year, the New Jersey Division of Travel and Tourism requests Hudson County’s participation in the state’s Familiarization Tours program to bring media and journalists from Germany, Canada, Ireland, and the UK to various locations across New Jersey. Familiarization Tours, also known as FAM Tours, bring journalists here so they can experience our hotels, attractions, events and restaurants first-hand.

During the Fam Tours, these journalists write articles, post blogs, social media campaigns, and conduct TV and radio travel programs. It is through these posts, programs, and articles that they promote New Jersey, and the specific locations they visit while here, in their home destination, be it Canada or Europe.

While visiting us, these media people need lodging, food, transportation, and support in crafting their itinerary. Many of our Hudson County hotels, attractions and restaurants graciously assist in providing these needs and are subsequently highlighted by the writer in their articles. These collaborations have led to countless promotional articles in both domestic and international press, many of which are well known media outlets such as, Travel and Leisure, Lonely Planet, Money.com, NY Post, and Food and Wine. This exposure is good for our county partners and is a positive way to reach the global traveler directly. Below, you can find examples of some of the amazing press coverage that we’ve received as a result of the recent FAM tours.